About

The UK’s number one nail brand

Welcome to Nails.INC and INC.redible Cosmetics – a trend lead, innovative beauty destination, dedicated to creating 100% cruelty free products with the highest quality ingredients. 

Each and every one of our formulations across nail and beauty have been tried and tested on real humans. We have learnt to speak your skin’s language, uncomplicate your beauty regime and understand what you and your nails really need.

Nails.INC and NC.redible Cosmetics can be found in all major luxury department stores, such as Harvey Nichols, Selfridges, Fenwick and Brown Thomas, as well as standalone stores in Japan. You can also find us globally at your favourite beauty stores, including Sephora. Keep a look out for our exclusive product collaborations – Victoria Beckham, Diane Von Furstenberg and Alexa Chung are just some of our friends who have created unique ranges for you.

We’re here to help each and everyone of you to feel and look your most INC.redible self. If you are reading this, you’re halfway there. At Nails.INC and INC.redible HQ, we harness our 20 years experience to bring you the best beauty in the biz, whether it be a super luxe salon experience, innovative mani essentials, trend nail shades, next gen cosmetics and skincare, all at an accessible price. We carefully squeeze a little bit of ingredient goodness into each and every formulation to keep your nails, lips and skin feeling as good as they look. Rest assured, all of our products are 100% cruelty free, working to be a 100% vegan brand.

Thea Green