Meet The Founder
Let’s take it back to the beginning…
Thea Green MBE founded Nails.INC in 1999. Her brand has shaken the nail market up with her creative, innovative products, creating cult status beauty faves worldwide. In the 20 years since launching Nails.INC, Thea has expanded her portfolio to include INC.redible Cosmetics in November 2017, My Mood in May 2018 and Holler & Glow in December 2019. Thea has won an Entrepreneurial Woman of the Future award, become a Member of The British Empire in 2011 for services to the beauty industry, and remains the driving force behind all four of her brands known for game-changing innovation.
All brands are vegan, cruelty free and making big steps to be as planet-friendly as possible.
Now, our founder shares an insight into her world…
We can’t wait to share all things new with you!
Read More Articles
A guide to the Hottest DIY Nail interview this Summer is just a click away. Why wear one tone, when you can wear four?Read More >
Are you Hot or Not?
Discover our latest manicure obsession: mesmerising, colour-changing nail polish. Some say it’s magic… have we got your attention yet?Read More >
It’s easy being clean. We chatted with an NHS expert about hand sanitiser. Put your Palms Together for the latest addition to the Nails.INC range…Read More >