Our History

About Us

Our History Our History

Award-winning and leading British beauty brand.

Founded by Thea Green MBE in 1999, Nails.INC has quickly become one of the most innovative independent beauty businesses on the market. The journey began when Thea was traveling back and forth from the US and spotted a gap for speedy efficient manicures complete with a fashionable, high-quality nail polish.

"I was inspired to launch both a nail product and a service. I think of Nails.INC as much of a fashion brand as I do a beauty brand."

Thea Green, Founder

Thea Green

With a series of industry accolades due to its first to market product innovation, trending must-wear shades and collaborations with the likes of Victoria Beckham, Diane Von Furstenberg and Alexa Chung, Nails.INC continues to lead the way in the nail category.

In 2017 Thea launched INC.redible Cosmetics, the sister brand which encapsulates the premium essence of Nails.INC but for superpowered beauty products with a mission to make every single person feel their most INC.redible self.

“I wanted to create a beauty collection that not only simplifies your makeup routine but also adds a little fun back into it.”

Both brands are cruelty free and nearing 100% vegan, making big steps to ensure every product is as planet-friendly as it possibly can be.

Thea’s most recent venture is Holler and Glow, a super fun, sassy bathing and body brand designed for all ages. This brand is perfect for the conscious shopper looking for vegan, cruelty free and planet kind products all with an accessible price tag. You’ll find Holler and Glow stocked online and instore across major retailers in the UK and USA.

@nailsinc @incrediblecosmetics @hollerandglow

Free Delivery to United Kingdom - minimum spend £30
Free Delivery to United Kingdom (minimum spend of £30)
30 Days hassle free returns
30 Days hassle
free returns
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