About us
nails inc was founded in 1999 by young British entrepreneur Thea Green who spotted a gap in the market for professional high quality manicures for women with little time to spare. nails inc provide the ultimate in affordable luxury with the trademark 15 minute manicure and we are famous for our innovative, catwalk inspired, professional product range.
We have established ourselves as the UK’s most successful and popular nail bar chain seeing on average 10,000 customers per week.
We have two luxurious stand alone stores in London and nail bars in department stores including Harvey Nichols, Selfridges, Fenwick, House of Fraser, Debenhams and John Lewis. We are at the forefront of the beauty industry and are always spotted behind the scenes at Fashion Week.
Our products are formulated with the latest professional technologies and are created for women who demand uncompromising quality and instant results. Fashion is at the heart of nails inc and as a result has become one of the leading colour brands in the UK, with a unique ability to switch on the latest shades. nails inc are always first to market with the hottest trends, including magnetic nail polish, special effects 3D glitter nail polish, crackle and overglaze top coats. These revolutionary products are perfect for giving customers the opportunity to experiment with the latest fashions. We regularly work with fashion designers and are always spotted behind the scenes at Fashion Week, collaborating with designs such as Issa, Alice & Olivia, Osman and Jonathan Saunders.
Thea Green, nails inc founder says “Having had regular exposure to fashion designers and how they work, combined with the ability to manufacture new colours in an instant, has given us quite a unique edge within the nail industry. Nail polishes have become the ideal non-committal, affordable fashion accessory” explains Thea. “We launch 4 new nail colours every 6 weeks from chic taupe to acid yellow. It keeps our fashion conscious customers very happy, as they know they can expect the unexpected when it comes to new nail shades.”
We have been involved in successful partnerships and are proud to have worked on exciting collaborations with top brands including Diet Coke, Samsung and Dove.
In August 2011, we launched our successful product range in the USA and Canada in leading beauty retailer, Sephora.
Thea Green, nails inc founder has received several prestigious awards including the biggest honour of them all, an MBE for outstanding contribution to the beauty industry.
Thea Green’s awards
- MBE for outstanding contribution to the beauty industry, June 2011
- Retail & Consumer winner at the First Women Awards, October 2011
- Ernst & Young Entrepreneur of the Year 2011 for the London & South region
- Entrepreneurial Women of the Future 2010 at the Women of the Future Awards
Follow Thea on Twitter at www.twitter.com/thea_green
Nails Inc awards
- Elle Beauty Awards 2011 – nail care best nail treatment – Air Street oxygenating base coat
- Look Fantastic hair and beauty awards 2011 – best nail varnish colour – Jermyn Street
Follow nails inc on Twitter at www.twitter.com/nailsinc