Founded in 1999 by young entrepreneur Thea Green MBE (for services to the Beauty Industry), nails inc is the UK’s leading fashion forward nail brand with a bestselling, highly sought after product range. Nails inc provides the ultimate in affordable luxury and is famous for its innovative, catwalk inspired, professional products.
The idea for nails inc came about in 1999 when Thea was just 24 years old and working as a Fashion Editor in London. Thea spotted a gap in the market for professional high quality manicures and a more fashion forward range of products for women with little time to spare and she set about launching nails inc. With lots of hard work and plenty of creativity, nails inc was born. She began developing the nails inc product range and opening the first nails inc salon on South Molton Street near London’s Bond Street. The store opened to queues down the street, eager to try the now famous 15 minute manicure and the professional, fashion inspired product range.
Thea’s fashion background played a huge role in the creation of the product range, ensuring that customers could always find the perfect shade to match the latest trends. Staying true to its London heritage, Thea named all of the products after famous London destinations such as Notting Hill Gate, Portobello, St James, Piccadilly Circus and The Thames.
It wasn’t long until Thea was contacted by one of London’s department stores keen to open a nails inc nail bar in their store. This meant that customers could now experience a quick, professional manicure in the most convenient location. This led to nails inc opening nail bars in department stores across the UK and Ireland and now has over 50 salons nationwide.
Nails inc has established itself as the UK’s most successful and popular nail bar chain, seeing on average 10,000 customers per week. Nails inc has two luxurious stand alone stores in London and nail bars in department stores including Harvey Nichols, Selfridges, Fenwick, House of Fraser, Debenhams and Brown Thomas. The extensive product range is now available internationally.
Nails inc prides itself on offering a unique customer experience with a focus on exceptional and innovative services. Client feedback plays a huge role in the development of the brand. Nails inc products and services are continually developed to ensure that service, quality and experience are always at the highest possible level. The nails inc loyalty programme is just one of many ways that nails inc gives back to its customers.
Nails inc products are formulated with the latest professional technologies and are created for women who demand uncompromising quality and instant results. Fashion is at the heart of nails inc and as a result has become one of the leading colour brands in the UK, with a unique ability to switch on the latest shades. Nails inc are always first to market with the hottest trends and product innovation, including special effects such as Leather effect, Latex effect, Magnetic, Floral and Gel effect. These revolutionary products are perfect for giving customers the opportunity to experiment with the latest fashions and effects.
Nails inc regularly work with fashion designers and are always spotted behind the scenes at Fashion Week, collaborating with designers such as Victoria Beckham, Preen by Thornton Bregazzi and Matthew Williamson. Thea says “Having regular exposure to fashion designers and how they work, combined with the ability to manufacture new colours in an instant, has given us quite a unique edge within the nail industry. Nail polishes have become the ideal non-committal, affordable fashion accessory” explains Thea. “We regularly launch new nail colours from chic taupe to cobalt blue. It keeps our fashion conscious customers very happy, as they know they can expect the unexpected when it comes to new nail shades.”
Nails inc works behind the scenes at fashion week and Thea creates a fashion week blog as the shows take place. Trend shades are matched there and then so the latest shades are available just a few weeks later.
Nail polish has become the ultimate affordable fashion accessory and Thea has been a spokesperson for several articles relating to the rise of the nail polish index with articles in The Times and The Daily Mail.
Nails inc employs over 400 people in the UK and Ireland and Thea understands the importance of giving opportunities to young people. Thea wanted to work with a charity that resonated with the brand. She therefore developed a partnership with The Prince’s Trust, a charity helping to change young lives, where £1 from every magnetic polish sold was donated to The Prince’s Trust.
In August 2011, nails inc launched internationally with Sephora in the USA and Canada. The nails inc product range is now available in several international locations including France, Spain, Italy and Australia, the Middle East and Singapore. For a full list of stockists please see below.
Thea Green has won a number of business awards including Entrepreneur of the Year 2010 at the Woman of the Future Awards and the Retail and Consumer Award at the 2011 First Women Awards. In 2011, Thea was awarded an MBE for her services to the beauty industry, which was presented to Thea by the Queen at Buckingham Palace.
THEA GREEN AWARDS
MBE for outstanding contribution to the beauty industry, June 2011
Retail & Consumer winner at the First Women Awards, October 2011
Ernst & Young Entrepreneur of the Year 2011 for the London & South region
Entrepreneurial Women of the Future 2010 at the Women of the Future Awards
Follow Thea on Twitter at www.twitter.com/thea_green
NAILS INC BRAND AWARDS
Marketing Society Awards for Excellence - Best e-commerce site - Shortlisted
Online Retail Awards - Best site in the beauty, perfumes and cosmetics category - Winner
Ecommerce Awards for Excellence - Best site redesign/relaunch of the year - Shortlisted
Retail Systems - Best ecommerce site - Winner
Queen's Enterprise Award - International Trade - 2013
Cosmetic Business Awards 2013 - Brand of the Year - Winner
CEW Beauty Award - Best hand / foot / nail care product - Gel effect polish - 2014
NAILS INC PRODUCT AWARDS
Elle Beauty Awards 2011 – nail care best nail treatment – Air Street oxygenating base coat
Look Fantastic hair and beauty awards 2011 – best nail varnish colour – Jermyn Street
The Sunday Times Style Winner 2012 - Nails inc – Best Nail Varnish
Life and Style Magazine 2012 - The Best of Beauty 2012 – Kensington Caviar top coat
Fabulous magazine 2013 – Best Nail product – Crystaltastic nails
InStyle Magazine May 2013 - 2013 Best Beauty Buys - featuring the Magnetic Effect Wave in Trafalgar Square
Follow nails inc on Twitter at www.twitter.com/nailsinc
nails inc stockists
John Lewis and Johnlewis.com
Boots and boots.com
Biondi Couture, 55B Old Church St, London SW3 5BS
Fenwick of Brent Cross, Fenwick Brent Cross Shopping Centre, London NW4 3FN
Fenwick of York, Coppergate Shopping Centre, York, North Yorkshire YO1 9WY
The Savoy, Strand, London WC2R 0EU
P&O Ferries, Spirit of Britain, Spirit of France, Pride of Canterbury, Pride of Kent
Ireland - Brown Thomas & Debenhams